I've begun background research, mostly into USDA publications, but today my wandering mind led from Maine Tablestock Potatoes to the Whole Foods Market to this video conversation with CEO John Mackey discussing Conscious Capitalism, Consequences of Authenticity, and Public Trust in Business.(link)
His points on how the public imagines businesses and CEOs (often negatively) caught my interest. When I see Whole Foods Markets in GA along the road, I don't notice them as better than any other grocery. SHOULD I see them as different? I'm not convinced. Where is the line between business and "non-profit" organizations? Can we draw one, if "conscious" consumption becomes a habit in the marketplace, leading more and more businesses to try and tailor their products to the growing demand?